Imbue started as an idea to create beautiful fitness experiences for people by allowing them to access the studios they love for one flat fee. We created a disruptive business model that solved the trilemma; Unlimited usage for members, positive margins for gyms & positive margins for ourselves, even on super users. Then came covid.
Gyms didn't want to hear about a service that could solve a problem they have in a few months, they didn't know if they were going to be open next month or have the funds to keep them afloat. We needed to help triage - we needed to bring them members.
We heard from fitness influencers that the market is tough right now for brand deals, yet they have this audience & no way to monetize. Competing services leave a bad stigma on the brands of influencers & there isn't any alternative built for the needs of the influencer. That's where we fit in. We want to help people to grow anywhere - to push themselves to be the best versions of themselves anywhere. This is just our beginning!